Press Releases

PHX Announces an Industry First Healthcare Cost Management Loyalty Program

February 11, 2013

Bedminster, NJ – Premier Healthcare Exchange (PHX), Inc., a leading provider of healthcare cost management services is extremely excited to announce the release of an industry first B2B customer loyalty program, the ‘U’ Premier Loyalty Program. The ‘U’ PLP is designed to provide recognition to the operations people with whom PHX interfaces with every day at each of our clients. It is characterized by an all-new integrated, point-based system that delivers streamlined benefits within a modern loyalty program that incorporates elements of smart gamification. Because PHX realizes the importance of customer loyalty and satisfaction, its new ‘U’ PLP reflects their commitment to foster a long term relationship with their customers and reward them for their loyalty.

PHX has paired with Badgeville, the #1 gamification platform, to create a program which draws on proven techniques in social gaming combined with components from traditional loyalty programs. The end result is an innovative offering which creates a compelling user experience that encourages customers to leverage the PHX library of educational resources and customer focused tools, thus enabling them to become more proficient at utilizing the PHX solution suite.

“Industry leaders such as PHX understand that loyalty programs today must tie directly into the day-to-day behaviors performed by their customer or employee,” said Kris Duggan, CEO, Badgeville. “The first healthcare cost management company to incentivize user loyalty through gamification, PHX has joined the ranks of world-class B2B businesses that are employing modern loyalty techniques to drive greater value for their customers.”

Using the customized Behavior Engine provided by Badgeville, PHX designed a program in which clients achieve recognition based on their tenure as a client and by completing specific behaviors. These activities result in accumulated points that can be exchanged for gift cards or a donation in the client’s name to a qualifying charitable organization. In return, by participating in the loyalty program, engaged clients will become more accustom to PHX’s comprehensive suite of services and the benefits these services provide while being motivated with recognition, achievement and status dynamics.

“By utilizing the Badgeville Behavior Platform, we have the power to understand the myriad of behaviors exhibited by our clients across our service platform and put meaningful rewards in place that recognize the collective participation of their company. And that’s extremely important to a customer centric organization like PHX. In fact, the ‘U’ Premier Loyalty Program gives us a vehicle to provide an innovative, interactive rewards system for the people we care most about, the experts working in our client’s operations department. And it’s also a key enabler of the process necessary for achieving our key business objectives and to maintain alignment with our mission of delivering healthcare cost management value,” stated Leo J. Garneau III, Chief Marketing Officer, PHX.

For more information on the strategy utilized to develop the “U” Premier Loyalty program, please refer to the case study at

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville’s Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution to increase customer loyalty, user engagement, and employee performance across an organization’s websites, mobile apps and enterprise applications. With over 180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, PHX, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

About  PHX

Premier Healthcare Exchange (PHX) was incorporated in 2001. The company provides advanced cost management solutions for health plans that combine claim processing automation with professional services to deliver a timely, centralized approach to healthcare cost management. This approach results in a significant reduction in payment errors, appreciable improvement in the time needed to bring claims to resolution and in savings that substantially reduce the healthcare costs of its clients.

Additionally, through its Pay-Plus Solutions™ division, PHX delivers easy, fast and reliable electronic payments and explanation of payments to healthcare providers. PPS is the only system designed exclusively for healthcare that combines banking functions, claim payments and claim remittance and integrates with traditional paper processes.

PHX solutions are utilized by industry leading insurance companies, Taft-Hartley Funds, Health Maintenance Organizations (HMOs), Third Party Administrators (TPAs) and healthcare providers. For the fourth consecutive year NJBIZ recognized PHX as one of the fastest growing companies in New Jersey and in 2012 PHX became a four time recipient of the Inc. 500/5000 list of the fast growing private companies in America. Additionally, PHX received the inaugural “Hire Power” Award from Inc. magazine recognizing PHX as one of the top job creators over the past three years. For more information, please visit us at


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